The 10 Steps Of Car Salesman Training

When you become an auto sales person, the dealership where you are starting your sales career will typically provide some sort of car salesman training. This training will teach you everything you need to start selling vehicles regardless of you ever having any sales experience. Every car dealer has a certain selling system that they teach their sales people which may consist of 8 to 12 different steps. Overall the car sales systems are generally the same with some of the steps get combined and other dealers drag them out.
I will use a 10 step system to illustrate the steps and the reasons for each step in the car salesman training program so you can see the importance of each step. The sales systems that auto dealers use to train car salesmen is not been put together haphazardly, there have been years of study and research done to create an atmosphere that is conducive to buying a car.

The Car Salesman Training Steps

1. Meet and Greet: This is the introduction of the car sales person to the potential car buyer. You shake hands, exchange names and try to get comfortable with each other.

2. Discovery: This part of the car salesman training is where the sales person will ask the customer questions and try to understand what they want, such as options, colors, new or used, price range etc.

3. Choose a Vehicle: This is a critical step because if you put them in the wrong car you wont sell them no matter how good a car salesman you might be. This is where the car salesman training can make a big difference because you must be sure to choose a vehicle in their price range they actually like and want to drive home.

4. Why Buy Today: After selecting the right car it is time to tell them why they should buy it now. It could be any number of reasons depending on the car. It could be special financing, other interested buyers or the big sale that is going on.

5. Walkaround: During your car salesman training you will be instructed on how to do a proper Walkaround which is exactly what it sounds like. You show the customer all of the features and benefits from under the hood to the interior.

6. Test Drive: You car sales training will also show you the key points of taking your customer for a test drive while you have the potential car buyer focus on the areas or options that are important to them.

7. Negotiation: You learn how to present numbers and payments to the customer and overcome objections which keep you car buyer from saying yes.

8. Closing: Now its time to close the car sale. There are many different car sales closing techniques which you can use to close the car sale which are based on the type of customer you are selling.

9. Delivery: The car salesman training will take you from doing paperwork to greeting the car ready for delivery and introducing your customer to the business manager.

10. Follow Up: The final step of any quality car sales training system includes following up with your customer. It is important to have a happy and satisfied customer so they will return and buy more cars over the years.

As you can see, there is much more to selling cars than driving cars and collecting checks. Each step of the car salesman training is quite involved and could cover all of the word tracks, sales scripts and psychological factors that are involved in selling cars professionally.

Falling Fowers, Yard Sales, And The Diploma In The Box

How would you describe life? What is it? In a short little book of the Bible written by the Apostle James we find the answer. “Life is but a vapor. It’s here for a moment and then it’s gone.” Another of the Apostles described our lives in much the same way saying, “All flesh is as grass and all the glory of man as the flower of the grass. The grass withers and the flower falls away.” In two short passages of Scripture we are given an extremely sobering and important reminder.

The inspired words of the Apostles should remind us that so many of the things that steal away our time, energy, effort, and finances won’t matter much in the end. The things that keep so many people awake at night suffering from anxiety induced insomnia are all temporary.

Our lives are vapor.

You and I are as grass. The achievements that currently seem so incredibly important to most of us in this age, just like a dying flower will wilt away into nothingness.

Regardless of how much we exercise and how carefully we monitor what we eat, the mortal and corruptible bodies we are currently wearing will eventually begin to wear out, break down, get sick, and die. There is no avoiding it. Do some research. Check out the death statistics yourself. They are startling! Surprisingly enough, one hundred out of every one hundred people die.

Think about the thousands upon thousands of diplomas proudly displayed in offices around the globe. We spend a fortune in student loans paying for that diploma and a tenth of our lifetime working for it in the hope that it might help us land a better paying job. But have you ever thought about where that diploma is going to eventually end up?

One day your diploma, along with your framed employee of the decade certificate are going to find their way into a cardboard box in someone’s garage or attic. Eventually your children or grandchildren are going to have a yard sale to free up some space for extra storage. Your plaque and diploma will find their way out onto the driveway in the ninety-nine cent box on top of a folding table.

The neighbor from across the street will wander over to pick through the loot. When she sees the diploma and employee of the decade certificate in their shiny frames she is going to be overjoyed. As she lifts them from the ninety-nine cent box your grandson will walk over to ask if she needs any help. They will haggle over the price for a minute or two before she walks away with a smile on her face carrying the two prizes she purchased for a total of fifty cents!

Immediately after making her way back across the street she will grab a screw driver to pry open the back of each frame. She will pull out the diploma, crumple it up, and toss it in the trash followed immediately by the cherished employee of the decade certificate. She will then run to her computer to print out a picture of her dog and one of her cat, put them in the frames and hang them on her bathroom wall.

“All flesh is as grass and all the glory of man as the flower of the grass. The grass withers and the flower falls away.”

James Flanders is a musical artist, writer, audio blogger, and full-time student of Scripture. You can find some of his music on sites like CDBaby and Rhapsody. Dozens of his audios can be found on YouTube and his main site “The Path Of Grace.”

Why It Pays To Be Honest In Sales By Matthew Coppola

To many business people, the belief is that honesty pays, but not enough. To survive in the cut throat world of business and sales, many feel that they need to lie or bend the truth to get anywhere in business.

But is that the case? Does being deceitful, dishonest and untruthful in sales and business really the answer to gaining success? In this article I am not just referring to small amounts of dishonesty or bending the truth, I am talking about all types and degrees of dishonesty no matter how big or small they are.

There is no such thing as a white lie. A lie is a lie.

Any type of dishonesty is created by greed for dishonest gain. Greed leads many business owners and sales people to lie. But you may justify by reasoning that “its business” and “business is business”. Many sales people even put the responsibility back on to the customer, saying that its the customers end decision and “let the buyer beware”.

But, can a theif justify his robbery by saying “let the victims beware”? Of course not! Same with in sales. If a salesperson is dishonest and makes a sale, they are just as bad as that theif. Both the thief and the salesperson have been dishonest.

The theif is dishonest by taking someones possessions without their permission and not telling them. The salesperson is dishonest because they sold the customer a product and not told them the truth about the product. The salesperson sold the product knowing all too well that if the customer knew the truth, they would not have bought the product in the first place.

Yes, honesty in business and sales may require greater time and hard work, but the satisfaction and joy from honesty and truthfullness far outweigh that from dishonesty!

But is this view realistic? Can salespeople who need to meet weekly targets follow it? Well yes they can! To illustrate, lets use an example of an employment placement coach whose job it is to place all types of people into employment, even those who are not the most preferred people to employ.

When you are advocating a candidate for a job, you may find it pays to be honest and upfront with the employer in the beginning. If you hide the negative points about a job seeker and just focus on whats good about them, the employer will be trying to evaluate them and the reasons as to why they are unemployed.

Not only that, but if they actually get the job and their negative side is seen by the employer, it will not only affect the security of their employment but also affect the employers view of you and any other candidate you recommend to the employer in the future.

Sales Sells The First One, Service Sells The Rest

No business is just a buy-and-sell business in todays competition driven world. Customer service and superior after-sales have emerged as the two critical success-oriented techniques and the core drivers of competitive advantage.

Excellent after sales support can help improve customer retention, streamline service process, maximize efficiency and reduce overhead costs. But there are still a lot to it- customers of a business can be new ones, or current ones returning to buy more. The significance of good customer service can be seen in the fact that it costs 5 times as much to win a new customer than it is to retain the current one. This particularly goes well with short-term growth as the cost of acquiring new customers is typically much greater than the cost of retaining existing ones. With excellent after sales the repeat business is generally much cheaper for the company as their sales process is usually less intense. This is how the dictum goes Sales sells the first one, Service sells the rest. Let us understand this better with the help of an example. A mobile phone manufacturer may be a market leader, but if it has poor customer service, the customers may switch to its rivals. To stay ahead of the competition, he has to provide exceedingly good after-sales support that could bring back the customers- repeat customers we say them.

This repeat business can become much cheaper for the mobile manufacturer as its sales process would now be less intense and become more of an “order” taker effort. In contrast, poor after sales support could have made the sales process much more intensive. This would have required the sales function to overcome that poor after-sales support with more sales techniques like demos, sales calls, presentations, etc., which inculcate a higher cost.

On the flip side, happy servicing brings in loyal customers, and loyal customers are free advertising as they will not only tell others of the great service they have received, but also come back to buy again.

Why Companies are Unable to Provide Quality After-Sales Support

Many companies are unable to provide the high degree of after-sales support because they consider customer service as a cost and investment, and not a profit center. It does not make good sense as spending few bucks for keeping your customers happy would not only make them your regular customers, but would also act as revenue stream for you. Effective customer management with the help of Service Management Software and other service automation tools can actually be bundled into the original sales offer.

There can never be more opportunity to invest in sales and foster valuable connections by delivering excellent customer service and support.

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